Organizational Hierarchy (Grand Vision → Operational Goals · Marketing Goals · Strategic Goals · Final Objective)
Grand Vision
A leading global brand known for quality and innovation with an authentic Arabic identity, ranking among the top 12 companies in the field.
Strategic Goals
International expansion, an international brand presence in Madrid, a franchise system, and opening a branch in a major tourist capital.
Marketing Goals
Market share of 11–22%, wide local expansion, and initial regional export.
Operational Goals
Internal quality system, international certifications, administrative structure, and a strong local presence both digitally and on the ground.
Internal and External Preparation & Setup
Advanced infrastructure, full preparation of the operational environment, and geographic expansion readiness.
Internal and Regional Expansion & Integration
An integrated network of branches and partners to ensure a strong presence.
Presence in Major Markets
Entering strong outlets and major chains locally and internationally.
Reaching the Top 10 Companies
Competing globally among the elite leading companies in the sector.
Short-Term Operational Goals (6 Months to 1 Year)
- Establishing an internal quality system for inspecting raw materials, production stages, storage, and transportation.
- Obtaining international quality certifications and recognized standards, such as ISO and food safety certifications.
- Organizing the administrative structure and defining departments, including production, marketing, sales, export, and finance.
- Building and expanding local presence through a website, digital platforms, outdoor advertising, tasting campaigns, and continuous development.
- Increasing brand awareness in the first targeted markets.
Medium-Term Marketing Goals (From 1 to 3 Years)
Supermarket chains, cafés, and strategic points of sale.
In the first targeted local and regional markets.
Entering nearby markets with small quantities to test demand.
Long-Term Strategic Goals (From 3 to 7 Years)
- International expansion into the markets of Europe, America, and Asia.
- Registering the trademark internationally through the Madrid Protocol.
- Launching a franchise system and providing the necessary requirements for partners.
- Opening the company’s first branch in a capital city with strong tourism appeal, showcasing the diversity of its products and their authentic origins.
- Ensuring the company’s sustainability through continuous product and packaging development, while taking seasonal trends into consideration.
- Enhancing sustainable innovation and flexibility across supply chains.
Grand Vision (After 7 Years)
For the company to become a leading global brand in manufacturing its products.
For the company name to be recognized as a hub of quality and innovation with an authentic Arabic identity.
For the company to be among the top 12 companies in its field worldwide.