Principles

Three Main Integrated Pillars

Byun Bekdash’s policy is built on (Legal / Operations / Market) — interconnected and consistent, credible and evolving, adaptable and continuously developing.

Financial Aspect

  • A clear separation between direct and indirect costs.
  • The company relies on daily internal and external reports to fully regulate and monitor workflow operations.
  • An annual budget that includes sales forecasts, production costs, and expenses.
  • Using volume discount strategies, seasonal offers, and professional pricing in new markets.
  • Adopting a professional accounting system that covers all company transactions.

Smart Pricing

Based on Value and Consistency

  • Initial Phase: Steady Production and Building a Solid Foundation.
  • Medium and Long Term: Building a Strong Reputation and Increasing Demand Through Trust.
  • It depends on quality, presentation method, and the product’s market presence.
  • A targeted strategy that maintains profit margins and ensures continuous development to increase market expansion.

Price Undercutting Policy

  • It may generate quick sales in the initial phase, but it causes significant damage in the medium and long term.
  • Built on breaking competitors by any means, at the expense of quality and the ability to sustain long-term operations.
  • It triggers a competitive price war and undermines credibility with the customer → decline and reputational damage.
  • It harms the ability to develop and maintain consistent quality.
Summary: Smart pricing = sustainability + credibility; price undercutting = long-term damage.

Operations (Internal Systems and Value Chain)

  • Properly training human resources across all levels, with no family relationship among them.
  • No discrimination among team members and accepting mistakes during the initial phase.
  • Placing the successful person in the right position to provide a suitable work environment and recognizing them when they progress.
  • Studying the market to ensure product quality through clearly defined contracts, after establishing a long-term purchasing policy with raw material supply companies.
  • Periodic review of market prices for raw materials to stay informed about new developments.
  • A periodic maintenance plan for the facility and machinery, supported by maintenance reports.
  • A traceability policy is applied to identify the source of each production batch.
  • Defining the work team’s operating plan within a pre-established production program.
  • The company’s logistics distribution is supported by equipped transportation, including refrigerated and frozen delivery vehicles with GPS tracking.

Market and Expansion Strategy

Continuous study of the target markets.
Geographic expansion through franchise, an agent, and distributors.
Research and Development Policy
Partnering with supermarket chains.
Collaborating with shipping companies to reduce shipping costs.
Seasonal product development.
Using the appropriate social media platforms for each target country, while collaborating with relevant bloggers/influencers.
Tasting campaigns, supporting charitable organizations where possible, and outdoor advertising.
Avoiding cash discounts and offering product-based discounts instead.
Presence at food exhibitions to increase brand reach and introduce the community to the products.
An integrated marketing approach: smart geographic expansion, strategic partnerships, digital and on-ground presence, and a focus on value rather than cash discounts.

Connected and Consistent

Legal, operations, and market — a cohesive institutional structure.

Renewed Credibility

Commitment to quality, contracts, and financial transparency.

Adaptable and Continuously Developing

Adaptation to markets, continuous review, and innovation.